Reports
June 06, 2023
On the Menu: Trends in On- and Off-Premises Beverage Alcohol
![Two alcoholic drinks](jpg/alcohol-to-go-report51fb.jpg)
Shaken or stirred, by the bottle or by the glass, adult diners are making choices based on drinks menus and are putting their trust in restaurants to find new favorites.
- 24% of adults who ordered takeout or delivery in the last 6 months included an alcohol beverage in their order but 61% of adults say they’d like more alcohol beverage options when they order food to-go.
- On-premises preferences show potential, as well. Among adults age 21+ who drink wine, beer or cocktails when dining out, 84% say restaurants are a good place to learn about alcohol beverages that they haven’t tried before.
Alcohol has always presented restaurant operators with a creative and high-margin opportunity to innovate and set themselves apart from the competition.
In this report, learn what’s selling, who’s buying, how it’s purchased, and read up on nearly 30 on- and off-premises wine, beer and cocktail offers customers say they’d like to try.
Bonus insight: Restaurant operators, representing independent and national brands, share details about their crazy successful on- and off-premises beverage alcohol initiatives in a series of exclusive profiles.